In a transfer that aligns with evolving client tastes, beverage model Odyssey Mushroom Elixir is increasing its vary of vegan useful mushroom drinks to 7-Eleven shops. The drinks can be out there at 732 shops throughout Florida and all 109 Wegmans Meals Markets spanning the East Coast.
This enlargement marks a major step for Odyssey Mushroom Elixir, bringing its glowing ready-to-drink elixirs to the forefront of comfort and grocery purchasing.
The elixirs can be out there in a variety of flavors, together with Ardour Orange Guava, Dragon Fruit Lemonade, Blackberry Lemon Twist, and the unique Orange Ginger for Wegmans consumers.
Odyssey Mushroom Elixir
“We’re extremely thrilled to deliver Odyssey Mushroom Elixir to 7-Eleven, a cornerstone comfort retailer, and Wegmans Meals Markets, a beloved grocery store,” the model’s founder and CEO, Scott Frohman, mentioned in a press release.
“We’re excited to develop their choices for people looking for a revitalizing and scrumptious drink to raise their beverage expertise.”
Well being advantages of vegan mushroom drinks
Primarily based in Ft. Lauderdale, FL, Odyssey Mushroom Elixir is a useful beverage line that goals to assist focus, aware power, and temper. It’s also free from added sugar, preservatives, synthetic flavors, or sweeteners, and embraces vegan, non-GMO, and kosher requirements.
The retail enlargement displays the model’s dedication to assembly the calls for of as we speak’s ever-evolving shoppers, who’re more and more looking for more healthy, plant-based selections.
Odyssey Mushroom Elixir
The corporate makes three product traces: Revive (a zero caffeine possibility); Authentic (infused with 85 mg of pure inexperienced tea); and 222 (infused with a better dose of 222 mg of pure inexperienced tea). Every of those additionally include Odyssey’s signature mix of 2750 mg Lion’s Mane and Cordyceps—each useful mushrooms—alongside different adaptogenic botanicals to advertise bodily and psychological wellbeing.
These parts work in concord to create a recent beverage expertise that bridges the hole between power and performance.
What are useful mushrooms?
Lately, mushrooms have began to soar in reputation in the US, following analysis that implies that some varieties might assist to cut back fatigue, bolster the immune system, and even assist intestine well being.
For instance, in keeping with some analysis, cordyceps fungi may assist to spice up train efficiency, as a result of it accommodates an energy-carrying molecule referred to as adenosine triphosphate.
Adobe Inventory
Lion’s mane is one other edible mushroom that’s recognized for its shaggy hair-like look, and there’s some analysis to counsel that it could assist to assist mind well being. That is possible as a result of it accommodates compounds referred to as hericenones and erinacines, which, research point out, might assist to stimulate nerve development.
“Extracts from these so-called ‘lion’s mane’ mushrooms have been utilized in conventional drugs in Asian international locations for hundreds of years, however we needed to scientifically decide their potential impact on mind cells,” Professor Frederic Meunier from Australia’s Queensland Mind Institute, who studied lion’s mane, mentioned in a press release.
One other examine discovered that individuals who eat mushrooms may have a decrease threat of experiencing despair, possible as a result of they include quite a few bioactive compounds which may be related to diminished anxiousness, together with B12, nerve development issue, antioxidants, and anti inflammatory brokers.
“Mushrooms are the very best dietary supply of the amino acid ergothioneine—an anti-inflammatory which can’t be synthesized by people,” lead researcher Djibril Ba, of Penn State College, mentioned in a press release. “Having excessive ranges of this will decrease the danger of oxidative stress, which may additionally cut back the signs of despair.”
Vegan choices at 7-Eleven
As soon as, 7-Eleven was the place to go for a Crimson Bull or a sugar-laden slurpee. And whereas these choices are nonetheless on the comfort chain, the launch of Odyssey Mushroom Elixir’s drinks speaks to the rising wellness development penetrating the retail sector.
As Odyssey Mushroom Elixir beneficial properties its footing in surprising corners of the retail panorama, it mirrors the bigger trajectory of the power and useful beverage classes. Each 7-Eleven and Wegmans are seizing this chance to reinforce their choices, paving the way in which for a brand new technology of power drinks that embrace traits and progressive elements.
Lately, 7-Eleven has stepped up in enhancing its vegan choices with merchandise comparable to vegan breakfast sandwiches, vegan rooster tenders, and Oatly oat milk at its espresso stations.
For its half, Wegmans was beforehand often known as having essentially the most on-shelf plant-based merchandise, with 530 product choices, together with twice as many plant-based meat merchandise and 4 instances as many plant-based cheese merchandise as most different prime retailers.
In a world the place wellness and refreshment go hand in hand, Odyssey Mushroom Elixir’s foray into these retail giants signifies greater than only a enterprise enlargement—it’s a pivotal second in the way in which shoppers method their beverage selections, paving the way in which for a more healthy and extra invigorating future.
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Nicole Axworthy is the Information Editor at VegNews and writer of the cookbook DIY Vegan.
