Robert Downey Jr.'s Favourite Vegan Steak Makes American Steakhouse Debut

Traditional steakhouses are sometimes not the primary place you’d assume to go for vegan meals. Or not less than not something greater than a facet of steamed broccoli or unbuttered potatoes. And most certainly not in Florida. Nevertheless, occasions are altering. 

This week, vegan steak made by Chunk Meals landed on the menu at Charley’s Steak Home in Orlando, FL—marking a milestone second for the steakhouse as the primary institution of its sort to introduce a plant-based steak.

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“This milestone is extremely vital for Chunk, and for the plant-based trade as an entire,” Amos Golan, Chunk Founder and CEO, tells VegNews. “Chunk is the primary plant-based model ever to have its product added as an everyday menu merchandise in a conventional and well-respected steakhouse chain within the US.” 

“Chunk is listed on the identical menu as different premium cuts of beef due to its beautiful culinary efficiency, nice style and texture, clear ingredient record, and spectacular dietary profile.” 

Charley’s Steak Home is a part of Discuss of the City Restaurant Group, which operates six properties throughout Florida, together with different meat-centric eating places FishBones, Texas Cattle Firm, and Vito’s Chop Home.

Vegan steak on the middle of the plate

Initially from Israel, the modern food-tech startup not too long ago raised a powerful $15 million in seed funding, in a spherical that included Robert Downey Jr.’s enterprise capital agency, FootPrint Coalition.

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Harnessing the facility of fermentation, Chunk Meals develops merchandise that seize all the fascinating qualities of conventional steaks utilizing a base of cultured soy and wheat. To make the right vegan steak, Golan explains, was fairly difficult. 

“To be blunt, the challenges we confronted in making a plant-based steak have been substantial,” Golan says. “Texture and taste have been key, in addition to replicating the mouthfeel and style of a high-quality steak was no simple activity.” 

“It took years of improvement to refine our product, and it’s one thing we proceed to do as a result of we refuse to accept something however the very best,” he says. “Our steaks have a meaty texture and chew, a juicy mouthfeel and unmistakable umami flavors.” 

Excessive in protein, low in salt, and low in fats, Chunk’s steaks are extremely versatile, with the power to be pan-seared, basted, grilled, smoked, stewed, and even braised. They’re additionally made with out components, thickeners, or binders.

Golan believes that this partnership with Discuss of the City signifies that there stays an enormous untapped potential within the plant-based meat trade, which he says has stagnated over the past couple of years.

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“Steakhouses in the US promote over $14 billion of steak, and tapping into what was beforehand an unattainable market marks an amazing step in the best route, making plant-based consuming accessible and fascinating to extra People and marking Chunk as an trade chief,” Golan says.

On the menu at Charley’s

On the menu at Charley’s, the vegan steak’s identify is a mouthful: “F U Filet Mignon—Freaking Unbelievable Plant-Primarily based by Chunk.” At $69, the 6-ounce vegan steak is priced someplace in the midst of Charly’s animal-derived meat choices—equal to a bigger 18-ounce Prime New York Strip Steak however cheaper than the $12 per ounce Wagyu Filet Mignon. 

At Charley’s, the vegan steaks get the royal therapy with a dry spice rub and a sear on the restaurant’s open flame. The hope right here, Golan says, is for Chunk to function “a possible gateway” to plant-based meats for purchasers.

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It additionally permits the steakhouse to refresh its choices and cater to youthful demographics which might be persistently seeking to decrease their environmental footprint by decreasing their animal meat consumption. 

“We’re reshaping the steakhouse expertise. At our core, we serve the best steaks and seafood and have been trying to find over 15 years for a plant-based possibility that meets our requirements,” Seth Miller, Vice President/Chief Working Officer of Discuss of the City, stated in an announcement. 

“We’re excited to introduce our prospects to Chunk steak,” Miller stated. “This partnership supplies an answer that aligns with our high quality expectations for each merchandise we serve. If it’s not the perfect, we gained’t serve it.”

With its partnership with Discuss of the City underway, Golan is seeking to take a chew out of a burgeoning marketplace for vegan steak, projected to double its present worth from $598.6 million to $1.13 billion by 2033, in line with Future Market Insights.

Outdoors of Charley’s, the corporate is working to develop the presence of Chunk’s steaks, filets, and pulled meats within the New York Metropolis metro space, Los Angeles, and Florida. 

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Numerous eating places at present provide Chunks vegan meats, together with Willow and Delice & Sarrasin in Manhattan, in addition to the Butcher’s Daughter in Williamsburg and West Hollywood, and De Buena Planta in Silver Lake. 

The corporate can be making an look at vegan pageant Vegandale in NYC subsequent month the place will probably be handing out free samples of its history-making vegan meats.

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